If I happen to buy somewhere else at any point and give them my details (hoping for that gimmick giveaway they are offering me to sign up), then as soon as I receive an email from them, I go back to my earlier point and unsubscribe.
Through observing their emails over time I have educated myself to learn their sales cycle rather than react to their enticement to buy. This way when I do buy I am doing so intentionally and at the right time in their sales cycle for it to be the best cost to me.
(My most recent purchase – 3 shirts for $100, not bad considering they were released 3 weeks before I purchased them and promoted to me as “Quality Shirts – Limited Stock $99 each)
Here’s what it looks like from my observations over time.
1st email – “NEW ARRIVALS” Triggers the brain for those who don’t like to wait and want the next best thing before anyone else. Great I guess but why pay a premium. (I waited 3 weeks and look what I saved by being intentional)
2nd email – “SALE ENDS TOMORROW’ Triggers the brain for those who don’t like missing out and live in that constant space of missing out. If you stop to think about it the time for us to get worried is when retailers no longer advertise a sale.
3rd email – ‘STOCK CLEARANCE’ Triggers the brain for those always looking for a bargain but you need to ask yourself a couple of questions. Just because it’s a bargain do you actually need it? and secondly are you subconsciously telling yourself that the only time you can afford anything is when it is at a bargain price?
All 3 are valid reasons to buy, the key to buying wise is understanding the real ‘Why’ to the reason you want to make that purchase at any given time.